Step aboard a river of elegance and discovery.
When AmaWaterways launched in 2002, few could have predicted just how much they would reshape the river cruising experience. In a world dominated by large ocean liners and cookie-cutter cruise itineraries, AmaWaterways carved out a niche that appealed to discerning travelers craving immersive cultural experiences, impeccable service, and elegant vessels that glide intimately through Europe’s most enchanting waterways.
Fast forward over two decades, and AmaWaterways luxury cruises have become synonymous with boutique river cruising at its finest. This is the story of how the brand evolved—from humble beginnings to a global leader in luxury river journeys—and why it continues to set the gold standard for high-end travel on water.
The Evolution of AmaWaterways: From 2002 to Today
The Founding Vision: 2002
AmaWaterways was born from the shared vision of three industry veterans: Rudi Schreiner, whose Austrian heritage and river-cruise pioneering spirit shaped the industry’s early direction; Kristin Karst, a German-born travel executive whose forward-thinking ideas—like Wellness Hosts, onboard bicycles, and wine-themed cruises—continue to define the brand’s personality; and Jimmy Murphy, an Irish-born travel entrepreneur whose founding of Brendan Vacations and leadership in ASTA and USTOA made him an ideal partner.
Together, they crafted a river cruise line that blends luxury with authenticity, all while nurturing a warm, family-driven culture that remains the heart of AmaWaterways today.
Setting the Standard in Europe
Europe remains the heart and soul of AmaWaterways luxury cruises. Over the years, the company expanded its fleet to include over two dozen elegant ships, with iconic vessels like AmaMagna redefining the river cruise experience. Twice the width of traditional ships, AmaMagna introduced full-balcony suites, a wellness studio, and multiple dining venues—all without compromising the intimate experience river cruising is known for.
From the vineyards of Bordeaux to the castles along the Rhine, and the seasonal splendor of Danube Christmas markets, AmaWaterways doesn’t just bring travelers to destinations—it helps them live them.
Guests can cycle along the Danube, hike through terraced vineyards in Austria, or indulge in local vintages during complimentary wine tastings. These curated experiences have positioned AmaWaterways as the cruise line for those who seek authenticity with their luxury.
Expanding Horizons: Africa, Asia & South America
By the 2010s, AmaWaterways began branching beyond European waters. Their African safaris and wildlife cruises aboard the elegant Zambezi Queen along the Chobe River offer a completely different kind of luxury: untamed, immersive, and eco-conscious.
In Asia, the AmaDara brings travelers through Vietnam and Cambodia, where they can explore temples, floating markets, and ancient cultures from the serene waters of the Mekong River.
More recently, AmaWaterways launched sailings on Colombia’s Magdalena River, an exciting frontier for luxury river cruising in South America. Here, jungle-meets-colonial-history in ways that few travelers have experienced before.
Sustainability and Innovation
AmaWaterways has never been content to rest on its laurels. Sustainability, wellness, and innovation are now central pillars of the brand’s evolution.
Their modern fleet includes ships with hybrid engines, solar panels, and water purification systems. Many vessels have received the prestigious Green Award Certification, a testament to their eco-conscious operations.
Wellness is also front and center. Daily yoga, wellness hosts, and fresh, locally-sourced cuisine cater to a generation of travelers who expect health and balance while exploring the world.
Culinary Excellence
Luxury travel is incomplete without exquisite dining, and AmaWaterways delivers. As a proud member of La Chaîne des Rôtisseurs, their onboard cuisine reflects regional flavors and seasonal ingredients. Whether it’s a wine-paired dinner in France or a Cambodian cooking class on the Mekong, guests can expect more than just meals—they get stories told through food.
Award-Winning Service
Ask any guest, and they’ll tell you the heart of AmaWaterways is its crew. With a near 1:2 staff-to-guest ratio, service feels personal—never robotic. From remembering your wine preference to curating your ideal day ashore, every detail is covered.
It’s no surprise AmaWaterways has received countless awards, including multiple accolades from Travel + Leisure, Condé Nast Traveler, and Cruise Critic.
Looking Ahead: The Future of River Cruising
In 2025 and beyond, AmaWaterways continues to innovate. New ships are on the horizon, new destinations are in development, and new generations of travelers—millennials and Gen Z—are discovering the charm of slow, immersive, and intimate cruising.
With themed cruises like Celebration of Wine, Christmas Markets, and wellness sailings, AmaWaterways proves that luxury river cruising can be both timeless and trend-forward.
Ready to sail through centuries of culture and luxury?
Call us now at 888-717-5074 to book your AmaWaterways luxury cruise adventure—elegance is only a river away.
Book Your Amawaterways Cruise
Frequently Asked Questions (FAQs)
Q: What destinations does AmaWaterways cruise to?
A: AmaWaterways cruises through Europe (Danube, Rhine, Rhône, Seine), Africa (Chobe River), Asia (Mekong River), and now South America (Magdalena River in Colombia).
Q: What makes AmaWaterways different from other river cruises?
A: Personalized service, smaller ships, innovative amenities, award-winning cuisine, and curated cultural excursions set AmaWaterways apart.
Q: Are AmaWaterways cruises all-inclusive?
A: Yes, most cruises include shore excursions, fine dining, wine and beer with meals, and Wi-Fi.
Q: What is the best time to cruise with AmaWaterways?
A: Spring and fall are ideal for Europe. For Christmas Markets, late November to December is magical. Africa and Asia depend on local climate patterns.
Q: Can I book themed cruises with AmaWaterways?
A: Absolutely! Wine-themed cruises, holiday sailings, and wellness-focused journeys are among the most popular themed options.
